Phòng nghiên cứu nội bộ của SunWin có một dự án mà ít người biết: 'Vietnam Player Profile Atlas' – một bộ dữ liệu phân khúc hội viên do Oanh Cole chủ trì xây dựng. Sau 6 năm thu thập và phân tích, atlas hiện chia cộng đồng người chơi Việt thành 14 archetype với đặc điểm hành vi riêng. Đây là tài liệu nền tảng cho mọi quyết định nội dung và marketing của SunWin. Vai trò biên tập trưởng newsletter hằng tuần của Oanh đi cùng trách nhiệm chính trong dự án này. Phương pháp mô hình Monte Carlo và Bayesian inference – được áp dụng cho mảng nghiên cứu xác suất game bài bốn người – là nguồn gốc của atlas. Mảng Mậu Binh và Liêng chính là nơi Oanh thử nghiệm các giả thuyết phân khúc trước khi đưa vào sản phẩm chính thức. 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